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 Apple's iRadio Will Not Allow Users to Search for Specific Songs?

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Apple's iRadio Will Not Allow Users to Search for Specific Songs? Empty
PostSubject: Apple's iRadio Will Not Allow Users to Search for Specific Songs?   Apple's iRadio Will Not Allow Users to Search for Specific Songs? Icon_minitimeThu Jun 06, 2013 3:21 pm
A new report from AdAge reveals some more details about Apple's rumored iRadio service.

Apple
is expected to insert audio ads and traditional mobile iAds into the
music streaming service, according to a former Apple executive. The
company is expected to pay out around 10% of ad revenue to music labels
significantly more than the 4% Pandora pays out.

Selling
interstitial audio ads -- ones that play between songs -- will allow
Apple to offer the service free to users as is typical with most
streaming music services. One music industry executive familiar with the
negotiations between Apple and the major record labels said the terms
of iRadio are more favorable for record labels than other streaming
services because iRadio is expected to drive more song downloads.

Users will be able to purchase songs they hear via iTunes; however, AdAge says the service will not allow users to search for and play a specific song on-demand, like with Spotify.

Apple
is expected to be able to charge more for ads on its service than
Pandora since it can target users much better. Pandora can only target
users based upon their sex, area code and listening habits; however,
Apple can target consumers based on all of their entertainment tastes
taking data from anywhere their Apple account can be used.

The company is said to have recently signed a deal with Warner but has yet to come to an agreement with Sony. It's thought that Apple will unveil iRadio at WWDC on June 10th.

Read More [via MacRumors]


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Apple's iRadio Will Not Allow Users to Search for Specific Songs?

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