Apple ad guru Lee Clow, Chairman and Global Director of TBWAWorldwide,
reveals some tidbits about Steve Jobs and why he thinks Jobs named his
computer company Apple.

"He knew the story of Akio Morita
changing the name of the Tokyo Electronics Company to Sony because it
was a charming kinda fun sunny nice name.

I believe the reason
Apple is called Apple was a little bit aligned to that model. You know
there is a bunch of legends about he was a hippy and he lived in apple
orchards and he'd eat apples and that's how he got the idea for the
name, or he was eating an apple with Wozniak in a garage.

I
think, even though I'm sure he didn't think it through, just his
intuition told him that he was going to introduce the world to
technology that was going to change everyone's life and do special
things but at the same time it was going to be new and it was going to
be scary and people weren't going to kinda know what to do with a
computer or if they even needed one.

So he thought Apple. Maybe
if it's named something nonthreatening, something likeable, something
you could trust. I think he intuitively understood that was going to be
a more graceful way for people to come to this technology that he
believed was going to so amazing and change our lives."

Take a look at the full video clip below...

[via BusinessInsider]

[VIDEO]https://www.youtube.com/watch?v=8qP-3cvpomY&feature=player_embedded[/VIDEO]