According to a report from Bloomberg, Apple and Time Warner Cable are close to reaching a deal that would bring a Time Warner Cable App to the Apple TV. Reportedly, Hulu exec Pete Distad has bean recruited to lead negotiations for content.

The two companies are expected to announce an agreement within the next few months according to sources who wish to remain anonymous. As of late, Apple has expanded its content on Apple TV -- bringing WatchESPN, HBO GO, and more.

The companies plan to announce an agreement within a few months, said the people, who asked not to be identified because the talks are private. The iPhone maker is also hiring Pete Distad from online-video service Hulu, where he was senior vice president in charge of marketing and distribution, to help Apple executives in negotiations with media and cable companies, two people with familiar with the matter said.

Time Warner Cable declined to comment any further than "We don’t have an agreement with them at this time."

Time Warner does have its service on Roku, which allows customers to watch up to hundreds of live TV and other content on the unit.