Following Apple’s announcement regarding the new iMovie apps for OS X and iOS supporting a new sharing feature called iMovie Theater, the company activated an Apple TV channel dedicated to the service. In an over-the-air update to its set-top streaming device, Apple is now pushing from its servers a new iMovie Theater channel o support the new iMovie Apps which was released alongside OS X 10.9 Mavericks.

Along with an overhaul to the graphics, iMovie for both Mac and iOS offer new features rooted in iCloud. With iMovie Theater, users can create clips, trailers, or movies and share them across devices