For those who are not yet familiar with iBeacon, the indoor positioning system billed by Apple as being a "new class of low-powered, low-cost transmitters," this nifty innovation enables push notifications to be sent to iOS devices in close proximity.

As MMi has reported in recent months, a number of iBeacon initiatives are now underway at a multitude of major retail outlets across the U.S. as businesses attempt to connect more efficiently and personally with consumers to encourage stronger engagement. But perhaps nowhere is the growth of iBeacon technology more pronounced today than in
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