Apple recently announced that they are planning to update iOS and OS X soft keyboard emoji characters with a new and more diverse selection. Japan was the first to introduce emojis as an alternative to text-based emoticons. They convey feelings through pictures instead of through words and became extremely popular. However, MTV Act questioned the issue of why with such a large selection of human characters available, most were of Caucasian decent.

MTV Act had contacted Apple CEO Tim Cook directly, and Apple representative Katie Cotton delivered a response


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