After facing significant declines in digital music sales, Apple is reportedly plotting a potential overhaul of its iTunes Music Store, in addition to considering new revenue opportunities through on-demand streaming and even allegedly an iTunes for Android. Executives at Apple apparently had high hopes for iTunes Radio to help boost sales of songs on the iTunes Store but to date only between 1% and 2% of listeners are purchasing content according to Billboard. That’s led to “hotly debated” possibilities within Apple and with its content partners about the future of iTunes.




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