Following years of rumors that even pre-date the launch of Amazon's line of tablets, the online shopping giant and fast-growing consumer tech maker will soon unveil it's own Amazon-branded smartphone. And it will truly set itself apart from its leading rivals in the space, Apple and Samsung.

Published today by BGR, what we see above (supposedly) is the Amazon flagship smartphone, the high-end model of a new lineup of smartphones.

What we're told is that the company has spent years "creating a unique and, at times, novel user experience that has two

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