It was recently reported that Wolff Olins Global CEO, Karl Heiselman, has been hired away by Apple and will start working in a new marketing communications position at the Cupertino California company in May. Heiselman who previously worked for Apple as a contract designer in the 1990s before Jobs’ return told Ad Age that he is leaving Wolff Olins after 14 years for “an exciting new role” at Apple. Half of his tenure at the branding agency was spent as the CEO.

In an interview with The Guardian in 2009, Heiselman said Apple at times felt “a little too cool for its own good.

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